Reaching new audiences by ‘going where the people are’
The CERN festival programme is a way to spread CERN’s spirit of curiosity to the world by interacting with people where they are, reaching out to current and future social and cultural influencers.
With a Science Pavilion present at different music festivals around the world, the project is designed to reach national populations at large, including audiences that are not necessarily interested or attracted by the scientific domain, and with the ultimate goal to encourage people’s interest in STEM and attract future scientific talents.
The Festival Programme is unique in several ways:
- It takes place at music and culture festivals.
- It targets members of the public that do not usually go to scientific events and would be unlikely to travel to CERN.
- It presents science activities for all ages and knowledge in the form of talks, shows and workshops.
Born in 2016, with a first Science Pavilion at a festival in the UK, that attracted 4500 people in 3 days of festival. In 2019, the programme already reached 4 festivals in 4 different countries with more than 20.000 participants at the Science Pavilion!
Impact on society:
- Fostering awareness about science.
- Proving that science, and more particularly basic scientific concepts, are accessible to all if explained and demonstrated in plain language and in an engaging way.
- Explaining the need, value and impact of science on society.
- Taking the opportunity to bring CERN to a broader range of audiences by explaining what physicists, engineers and technicians are doing at CERN.
- For a young audience, providing information and advice about scientific matters, education etc. (experience has shown that some parents were surprised to discover their children’s curiosity and passion for science), and possibly seeding the next generation of scientists.
Do you believe in science and in the importance of spreading scientific knowledge all around the globe?
Support the CERN Festival programme with a donation and inspire the scientists of tomorrow, we need young brilliant minds to overcome the main global challenges that we are facing nowadays.